About us
Our Story, as told by Founder Udaya Devineni
Udaya Devineni
Founder & Chairman
In 2010, a game-changing opportunity to revamp convenience store management presented itself. Entrusted by a C-store network to evaluate operations, I was met with a startling revelation on day one: all operations were painstakingly reconciled with pencil and paper, consuming precious time and resources.
Yet, adversity has always been a familiar companion on my journey. I unearthed deeper issues: fuel deliveries made without orders, rent payments vanishing into thin air, and a pervasive lack of accountability. It was evident that the status quo was no longer tenable.
What intrigued me most was the untapped potential of c-store owners. They knew the game but struggled to achieve competitive advantage and profitability. It dawned on me that simplicity and accessibility were the cornerstones of progress, laying the foundation for the inception of MostEdge in 2011— a beacon of innovation aimed at digitizing and streamlining store management.
Armed with determination and a modest spreadsheet, I embarked on a revolutionary journey. Though our beginnings were humble and manual, the seeds of change had been sown. Automation emerged as our guiding force, empowering staff and fostering a culture of proactive measures.
Since those modest origins, MostEdge has evolved into a global technology solutions powerhouse, revolutionizing complete c-store management, establishing loyalty networks, serving as a marketplace for manufacturers, and amplifying the voices of c-store consumers. With staff in three continents, we've become synonymous with efficiency, empowering countless businesses to thrive amidst the ebbs and flows of the market.
Our journey is one defined by resilience, innovation, and an unwavering belief that every obstacle is an opportunity in disguise. As we reflect on our past, we stand at the precipice of limitless potential. Our mission remains resolute—to simplify complexities, embolden businesses, and ignite the entrepreneurial spirit within a new generation.
The saga of MostEdge is not merely a testament to our triumphs but a testament to the boundless power of determination in the face of adversity. With each customer’s experience, we celebrate the fusion of profitability and possibility, transforming dreams into reality, one store at a time.
Udaya Devineni
Founder & Chairman
In 2010, a game-changing opportunity to revamp convenience store management presented itself. Entrusted by a C-store network to evaluate operations, I was met with a startling revelation on day one: all operations were painstakingly reconciled with pencil and paper, consuming precious time and resources.
Yet, adversity has always been a familiar companion on my journey. I unearthed deeper issues: fuel deliveries made without orders, rent payments vanishing into thin air, and a pervasive lack of accountability. It was evident that the status quo was no longer tenable.
What intrigued me most was the untapped potential of c-store owners. They knew the game but struggled to achieve competitive advantage and profitability. It dawned on me that simplicity and accessibility were the cornerstones of progress, laying the foundation for the inception of MostEdge in 2011— a beacon of innovation aimed at digitizing and streamlining store management.
Armed with determination and a modest spreadsheet, I embarked on a revolutionary journey. Though our beginnings were humble and manual, the seeds of change had been sown. Automation emerged as our guiding force, empowering staff and fostering a culture of proactive measures.
Since those modest origins, MostEdge has evolved into a global technology solutions powerhouse, revolutionizing complete c-store management, establishing loyalty networks, serving as a marketplace for manufacturers, and amplifying the voices of c-store consumers. With staff in three continents, we've become synonymous with efficiency, empowering countless businesses to thrive amidst the ebbs and flows of the market.
Our journey is one defined by resilience, innovation, and an unwavering belief that every obstacle is an opportunity in disguise. As we reflect on our past, we stand at the precipice of limitless potential. Our mission remains resolute—to simplify complexities, embolden businesses, and ignite the entrepreneurial spirit within a new generation.
The saga of MostEdge is not merely a testament to our triumphs but a testament to the boundless power of determination in the face of adversity. With each customer’s experience, we celebrate the fusion of profitability and possibility, transforming dreams into reality, one store at a time.
MostEdge Has One Mission | To Make Every Customer Experience Profitable Every Time
By partnering with retail associations, distributors, and manufacturers to help customers engage with shoppers in sustainable ways.
We are helping customers and shoppers define what is possible by delivering innovative solutions that matter to you the most.
We Know What Works Because We've Been There
From the initial days of operating stores to now the leading provider of innovative solutions for C-store retailers, we continue to make a difference in c-store owner lives. We have been true in our commitment to being the path to protect and make extra pennies from every transaction for the customers.
Individuals Over Income
Our retailers aren’t just our customers.
They’re individuals with lives and passions all their own. From the young entrepreneurs building their lives from scratch to the established veterans looking to free up their time, we’re here to help them manage their businesses and grow them even further.
We don’t just sell products. We sell solutions.
24x7 customer service
Empowering Shoppers To Save More
It’s a simple fact: every cent counts. Faced with continued economic uncertainty, shoppers should feel empowered by their purchasing options - not overwhelmed. With Trunow, we help shoppers discover in-network retailers to receive cashback and rebates on their purchases while providing a birds-eye-view of prices at nearby fuel stations to save them time and money.
Growing A Association Shouldn't Be Painful
Between the long hours of negotiations, tough decisions, and constant risk of failure, it’s no surprise that many associations describe growing pains as they attempt to expand. At MostEdge, we believe in simplicity -our solutions are designed to help associations, easily connect with vendors, reconcile vendor promotions, monitor standardized pricing compliance, and more.
