RVP Changes Are Coming in 2025 – Here’s What Gas Station Operators Need to Do Now

The fuel industry is shifting, and if you’re in the c-store business, you need to be ready. Fall 2025 marks a major change in Reid Vapor Pressure (RVP) regulations, impacting gasoline transported from the Gulf Coast to the U.S. Atlanta Coast – including Atlanta and other key markets.

If you’re not prepared, you could face supply chain disruptions, higher fuel costs, and compliance headaches. But here’s the good news: those who stay ahead of the curve will gain a competitive advantage.

Why RVP Matters (and Why You Should Care)

Reid Vapor Pressure (RVP) measures how quickly gasoline evaporates, which impacts air pollution. The EPA has been tightening restrictions for years, and in 2025, new regulations will make it even tougher to sell high-RVP gasoline in certain markets.
Translation?

And if you’re not tracking how much fuel is in your tanks and whether it meets the new RVP standards, you’re rolling the dice on your business.

Let’s break it down. How will this impact your day-to-day operations?

1. Fuel Supply Adjustments (aka: Don’t Get Caught Off Guard)

Refineries and pipelines will shift production

Colonial and Plantation pipelines may restrict or reschedule fuel shipments

, which could mean delays or temporary shortages.

you could end up with non-compliant fuel that you can’t sell

2. Price Volatility (Because Change Always Costs Money)

costs refiners $0.03-$0.10 more per gallon

, and those costs will likely trickle down to retailers.

Expect fuel prices to rise by $0.05-$0.15 per gallon

some markets could see even higher spikes

3. Compliance Challenges (and Avoiding Expensive Mistakes)

If you mix high-RVP and low-RVP fuel in your tanks, you could end up with inventory you can’t legally sell

Not meeting RVP compliance deadlines could result in fines and penalties

What This Means for C-Store Retailers

Fuel management doesn’t have to be a guessing game. With 

 that simplifies everything – tracking gallons, monitoring UST readings, and ensuring compliance at the click of a button.

Here’s how mercury|One makes your life easier:

 – No more guesswork. See exactly how many gallons you have and whether your fuel meets RVP standards – before it’s to late.

 – Once click you get precise Underground Storage Tank (UST) levels, helping you avoid inventory mix-ups and compliance issues.

 – Plan deliveries strategically so you don’t get stuck with non-compliant fuel – or run out when demand spikes.

 – Generate RVP compliance data automatically, so you’re always ahead of regulations (and never at risk of fines).

This is the future of fuel management, and it’s how the smartest c-store operators will stay profitable and compliant in 2025 and beyond.

How mercury|One Puts You in Control

 Ask them how they’re handling the RVP transition and whether price adjustments or supply shifts are expected.

. Make sure your fuel rotation strategy ensures a smooth transition before the new RVP rules kick in.

 Make sure your staff understands what’s changing, why it matters, and how to handle customer questions about price fluctuations or fuel differences.

 If you’re still tracking fuel manually, you’re at a disadvantage. 

 automates the process, giving you full control over your fuel operations with zero guesswork.

What You Should Do Right Now

Want to Go Deeper? Join OPIS’s Exclusive Webinar on February 19th at 12 PM EST

This is your chance to learn from industry experts about the RVP transition, pricing impact, and what you need to do to prepare. Register below!

If you want to stay ahead, protect your profits, and keep your gas station operating smoothly in 2025, now’s the time to act.

Closing

RVP Fuel Changes 2025: Impact on Gulf & Atlanta Retailers

Valentine’s Day Tips for Convenience Stores

Attract last-minute shoppers this Valentine’s Day with unique gifts, bundles, promotions, and local florist and bakery partnerships to drive sales and delight customers.

How to Make Your C-Store a Valentine’s Day Destination

Valentine’s Day is one of the biggest opportunities for convenience stores to cater to last-minute shoppers looking for gifts, treats, and thoughtful gestures. Did you know that 28% of Valentine’s Day shoppers make their purchases on February 13 or 14? That makes your store the perfect stop for busy people who need a quick and convenient way to show their love.

By stocking specialty items, offering irresistible bundles, and forming strategic local partnerships, you can make this Valentine’s Day your most successful yet.

Stock Must-Have Valentine’s Day Favorites

Having the right mix of products is the foundation of a strong Valentine’s Day strategy. Shoppers are looking for festive, thoughtful, and easy-to-grab items. Here’s what to prioritize:

Heart-shaped chocolate boxes and limited-edition flavors.

Individually wrapped candies for quick, affordable gifts.

Red-and-pink-themed gummies, lollipops, and other snacks.

Small bottles of wine, sparkling beverages, or ready-to-drink cocktails.

Seasonal coffee flavors or hot chocolate kits.

Mini stuffed animals, Valentine’s cards, and candles.

Self-care items like bath bombs or small lotion sets

Partner with a local bakery to stock Valentine’s-themed cookies, cupcakes, or heart-shaped pastries. Fresh items add a premium touch that customers love.

 Analyze last year’s sales data using your 

 to identify top sellers, and stock extra inventory of those items this year.

Bundles are an easy way to increase sales while making Valentine’s Day shopping effortless for your customers. Pair complementary items together and promote them as ready-to-gift options.

: A box of chocolates, a small teddy bear, and a handwritten card.

: A bottle of wine, gourmet snacks, and a candle.

: Fresh pastries from your bakery partner, premium coffee, and a festive mug.

Use attractive packaging and display these bundles prominently near the entrance or checkout counter. Pricing should create a sense of value, like “Save $5 when you buy the bundle!”

Create Eye-Catching Bundles

Valentine’s Day promotions drive excitement and encourage impulse buys. Focus on deals that feel festive and offer a little extra value.

 Buy one, get one free on candy bars or drinks, making it easy for shoppers to treat their loved ones and themselves.

 Encourage people to buy pre-made Valentine’s bundles with a small discount, like “Save 10% when you buy our Sweetheart Bundle.”

 Run short promotions on February 13 and 14 for popular items like chocolates or baked goods.

Promote your deals through in-store signage, online business listings, and even 

 campaigns. A quick message like “Forgot Valentine’s Day? Stop by for gifts and treats!” can bring in shoppers at the last minute.

Run Valentine’s Day Promotions

Collaborations with local businesses can add a personal and premium touch to your Valentine’s Day offerings. Partnerships with florists and bakeries are especially valuable for this holiday.

 Offer pre-arranged flower bouquets for sale at your store. Work with the florist on a consignment or revenue-sharing agreement.

 Place single roses or small bouquets near the checkout counter for quick grab-and-go options.

 Negotiate utilizing their social media to highlight your store as a pick-up location.

 Stock heart-shaped cookies, cupcakes, or Valentine-themed macarons from a local bakery. These items feel indulgent and unique.

 Offer customers the option to pre-order bakery items through your store, adding convenience to the experience.

These partnerships allow you to offer premium, fresh items without taking on the operational challenges of flowers or baked goods yourself.

Partner with Local Florists and Bakeries

Your Valentine’s Day efforts will only pay off if customers know what you’re offering. Use a mix of in-store and digital marketing to spread the word:

Social Media & Business Profile Campaigns:

 Post pictures of your bundles, floral arrangements, and fresh pastries. Use captions like “Your Valentine’s Day is ready-just stop by!”

 Let your loyalty program members know about your special products and promotions. A short text like “Last-minute Valentine’s gifts in stock now!” can drive foot traffic.

 Create a festive section with your Valentine’s items, bundles, and partner products, making it easy for shoppers to find what they need.

Get the Word Out

Why Valentine’s Day Matters for C-Stores

Valentine’s Day is a multi-billion-dollar holiday, with spending reaching $23.9 billion in 2023. Shoppers are looking for convenience and quality, and your store can deliver both. By offering a mix of holiday essentials, creative bundles, and locally sourced products, you’ll not only increase sales but also strengthen your reputation as a thoughtful, community-focused business.

. Tools like inventory tracking and sales data analysis can help you stay on top of fast-selling items and avoid stockouts during the holiday rush.

Make Your C-Store the Valentine’s Day Hero

Valentine’s Day is your chance to stand out and show customers that your store has everything they need to make the holiday special. From sweet treats and ready-to-go bundles to fresh flowers and baked goods, you can create a shopping experience that’s easy, exciting, and memorable.

Ready to elevate your store’s holiday strategy? Let’s talk about how our tech solutions can help you stay ahead of the competition-not just on Valentine’s Day, but every day.

Here’s to your sweetest Valentine’s Day sales yet!

Preparing for Super Bowl LIX: A Winning Game Plan for C-Store Owners

With Super Bowl LIX set up for Sunday, February 9, 2025, convenience stores and gas stations are uniquely positioned to capitalize on this event. Football fans will be stocking up on snacks, beverages, and party essentials as they prepare for game-day festivities. This is your opportunity to score big sales, but preparation is key. Here’s a detailed guide on how c-store owners can stock the right products, create attractive promotions, and take advantage of limited-edition items to maximize profits.

Football fans will be shopping for snacks, drinks, and party supplies in the days leading up to the Super Bowl. Here are some of the most in-demand categories and why they’re crucial to your inventory:

 These are game-day staples. Stock a variety of chips, including tortilla chips, potato chips, and pita chips. Pair them with popular dips like salsa, guacamole, and queso. Limited-edition flavors, like “Buffalo Wing” chips or “Chili Cheese” dips, can create excitement.

 Offer a mix of classic options and gourmet twists, like caramel popcorn or honey mustard pretzels.

 Protein-packed snacks are a hit with sports fans. Include beef, turkey, and plant-based jerky options to appeal to all customers.

 Alcohol sales typically spike during the Super Bowl. Stock popular brands, including domestic, craft, and hard seltzer options. Look out for limited-edition Super Bowl-branded cans or team-specific packaging.

 Offer multi-packs of top-selling sodas and premium sparkling waters like LaCroix and Topo Chico. Super Bowl-themed packaging is a draw here, too.

 Many fans may host all-day gatherings, so energy drinks like Red Bull and Monster are crucial to keeping them fueled.

 Frozen pizzas are a game-day essential. Include classic options and indulgent varieties like meat lovers’ or stuffed crust.

 Stock frozen wings, mozzarella sticks, and mini tacos. Many customers are looking for heat-and-eat items. Limited-edition “spicy” or “game-day flavor” packs are especially enticing.

 Super Bowl parties need desserts. Highlight limited-edition items like football-shaped chocolates or special flavors of candies.

 Freshly baked or prepackaged treats will cater to those looking for something indulgent.

Stocking Game-Day Essentials

Creating urgency around limited-edition items can drive impulse purchases. Look for products tied to the Super Bowl, such as:

 This bold, spicy twist on the classic Ritz Bits is the first new flavor in nearly a decade and comes in snack-sized 3-ounce bags. Perfect for customers looking for convenient, shareable snacks.

: Packed with pizza flavors like tomato, cheese, and Italian spices, these nostalgic puffs are back after 20 years and guaranteed to appeal to both older fans and new snack enthusiasts.

 Look out for special Lay’s flavors like Buffalo Chicken Dip, Loaded Baked Potato, or Jalapeño Popper, which often debut around Super Bowl season.

 With fresh options like Creamy Dill, Fiesta Taco, and Guacamole Flavored, these dips pair perfectly with tortilla or potato chips for party-ready snacks.

 A limited-edition Doritos flavor that combines the sweetness of barbecue with a tangy kick-ideal for fans of bold and adventurous snacks.

 Super Bowl-themed mini Pringles packs featuring crowd-favorite flavors like Sour Cream & Onion and BBQ. The themed packaging is a great conversation starter.

 These collectible, themed cans feature Super Bowl branding and are available in single cans and multi-packs. Highlight them near your beer displays for maximum visibility.

 Pepsi’s special-edition bottles celebrating the big game are always popular. Place them in coolers at eye level to encourage impulse buys.

 The fan-favorite soda flavor is back for a limited time, just in time for the Super Bowl. Its bold taste and unique black color make me stand out.

White Claw Limited-Edition Tropical Pack:

 This hard seltzer pack includes exclusive tropical flavors like Guava and Passionfruit, perfect for party-goers looking for something refreshing.

Coca-Cola Zero Sugar with Super Bowl Packaging

: Offer Coca-Cola Zero Sugar with branded packaging featuring the Super Bowl logo for a guilt-free game-day drink.

 A new addition to Gatorade’s lineup, these energy drinks offer hydration and a caffeine boost, perfect for fans hosting long game-day gatherings.

: Pizza rolls are already a game-day favorite, but this year look out for limited-edition flavors like Spicy Sausage and Four Cheese Garlic.

 Featuring pasta shaped like footballs, helmets, and goalposts, paired with Velveeta’s classic cheese sauce. Promote this as a centerpiece for easy party recipes.

 Stock items like Mozzarella Sticks, Potato Skins, and Buffalo Wings. These heat-and-eat appetizers are perfect for party hosts looking for quick solutions.

 A collaboration with the famous artist, these Oreos feature a swirled salted caramel and shortbread crème filling sandwiched between chocolate and Golden Oreo cookies. They’re as Instagram-worthy as they are tasty.

: Limited-edition M&M’s in the colors of the teams playing in the Super Bowl. These are perfect for fans throwing team-themed parties.

 A creative twist on the classic Snickers, featuring a cinnamon-bun flavored nougat for a sweet and satisfying snack.

 Hostess releases their signature cupcakes with football-themed icing, making them a fun addition to any dessert table.

 A limited-edition Reese’s treat that combines creamy peanut butter, chocolate, and salty pretzels-a unique sweet-and-savory combination for indulgent snacking.

 Disposable partyware featuring team logos makes cleanup easier while letting fans show their spirit.

 Stock essentials like charcoal, lighter fluid, and disposable grilling tools for those planning backyard barbecues.

Specialty and Limited-Edition Products

Promotions on Limited-Edition Bundles to Boost Sales

Create promotions that encourage larger purchases:

 Pair Doritos or Ritz Bits with Dean’s Dips at a discount.

 Offer a deal for a 6-pack of Bud Light and a bag of Doritos or Lay’s chips.

 Combine Gatorade Fast Twitch or Mountain Dew Pitch Black with a protein snack like beef jerky.

 Create a Super Bowl-themed endcap or table featuring these limited-edition items alongside game-day staples.

 Use signs like “Perfect for Game Day!” to draw attention to frozen items that align with Super Bowl festivities.

 Cross-merchandise frozen pretzels, wings, and pizza rolls with dips (like ranch, queso, or salsa) to boost basket size.

 Place branded beverages and beer in a dedicated Super Bowl cooler section for easy grab-and-go.

 Position snacks like Cheetos Pizza Puffs and Post Malone Oreos near the register for last-minute purchases.

Merchandising Tips

During high-demand events like the Super Bowl, using the right tools can help you stay ahead of customer needs while boosting your bottom line. Here’s how to leverage technology effectively:

 is essential for optimizing operations and staying ahead during the Super Bowl rush.

 Analyze sales trends and product performance across locations, helping you identify high-demand items like chips, beverages, and frozen foods.

 Seamlessly create and deploy Super Bowl promotions across all store locations to drive consistency and maximize sales opportunities.

Boost impulse purchases and customer engagement with dynamic in-store signage using 

: Showcase deals on snacks, beverages and limited-edition Super Bowl products to capture attention at the point of sale.

 Update content quickly to reflect inventory changes, last-minute promotions, or trending items, keeping your messaging relevant and engaging.

 Promote complementary items like pairing frozen wings with dipping sauces or chips with beer to encourage larger purchases.

Enhancing Customer Engagement with trunow or Loyalty 360

Super Bowl season is the perfect time to drive customer loyalty and repeat visits by leveraging platforms like 

 Offer bonus points for popular Super Bowl items, such as limited-edition snacks or beer, encouraging customers to choose your store.

 Send tailored promotions directly to your customers’ smartphones, highlighting bundles or exclusive discounts on party essentials.

 Drive foot traffic by offering fuel discounts tied to specific in-store purchases, such as “Save $0.10 per gallon when you buy 2 bags of chips.”

Leverage Technology

The Super Bowl presents a significant opportunity for convenience stores to boost sales by offering the right mix of products and promotions. By stocking limited-edition items, game-day essentials, and creating enticing deals, your store can become the go-to destination for customers preparing for the big game. Ensure your shelves are fully stocked, displays are eye-catching, and your promotions are clearly communicated to attract more customers.

 for customer engagement will help you seamlessly manage the increased demand during Super Bowl weekend. These technologies not only streamline your operations but also elevate the shopping experience, ensuring your store stands out as a preferred choice for game day-essentials. By combining smart stocking strategies with cutting-edge tools, you’ll be well-positioned for a winning Super Bowl sales season.

Final Thoughts

Super Bowl Prep: Top Products C-Stores Must Stock

Fueling Profitability: How Technology Empowers C-Store Owners to Succeed

In the competitive world of gas stations and convenience stores, fuel sales are the foundation of customer attraction. But with razor-thin profit margins, many operators feel their hands are tied when it comes to improving profitability. The good news? You now have access to tools and insights that can help you overcome these challenges like never before.

Whether you’re running a single independent store, managing a chain, or overseeing an enterprise-level operation, today’s technology equips you to make smarter decisions, protect your margins, and drive growth. Here’s how forward-thinking operators are leveraging tech to succeed in a tough industry.

Success in fuel sales starts with understanding your market, your customers, and your business operations. Advanced data solutions make it possible to uncover insights that were once hidden, helping you maximize profits with precision.

 Use analytics to monitor local fuel prices, customer purchasing behaviors, and market shifts. With these insights, you can confidently set prices that balance competitiveness with profitability.

 Learn when and why customers visit your location and use that knowledge to craft promotions that drive both fuel and in-store sales.

 Leverage historical data to stay ahead of seasonal trends and shifts in demand.

 According to industry data, fuel retailers using advanced analytics have seen up to a 

compared to competitors who rely solely on manual processes.

Making Smarter Decisions with Data

The Role of Software in Pricing and Jobber Management

Fuel prices fluctuate constantly, and staying competitive without undercutting your profits is a daily challenge. 

 offers a solution by simplifying the process and delivering actionable insights.

 Automatically adjust prices in real-time based on local market conditions and competitor data.

 Ensure that your fuel prices reflect both current costs and your profit goals, without manual guesswork.

 Let software handle the complexities of fuel pricing, freeing you to focus on other parts of your business.

Margins are often further squeezed by discrepancies in fuel deliveries or billing errors from suppliers. Back office software like 

 provides powerful tools to help you manage your jobber relationships with confidence.

 Verify delivery records against supplier invoices to ensure accuracy.

 Automatically compare fuel costs, taxes, and delivery fees to spot inconsistencies.

 Use real-time reconciliation to catch issues before the impact your margins.

Independent studies show that c-stores using automated 

 in lost margin – a game-changing improvement for such a thin-margin category.

Fuel sales may get customers through the door, but the real opportunity lies in what happens next. Industry leaders are capitalizing on the growing demand for convenience by enhancing their in-store experience and expanding their offerings.

 Reward customers with points, discounts, or cashback to encourage repeat visits.

 to notify customers about promotions, exclusive offers, or loyalty rewards, driving more traffic to your location.

Expanding Opportunities Beyond the Pump

The industry is evolving, and forward-thinking operators are embracing changes like alternative fuels and EV charging to stay relevant. For example:

 With the rise of electric vehicles, adding charging infrastructure positions your business as a future-ready destination.

 Offering options like biodiesel or ethanol appeals to environmentally conscious consumers and opens new revenue streams.

30% of gas stations nationwide are expected to offer EV charging by 2030

, up from just 5% today. Investing now could put your store ahead of the curve.

Looking Ahead: The Future of Fuel Sales

The tools you need to succeed are out there, and we’re here to help you navigate them. With advanced 

, and data-driven decision making, the power to improve your margins and grow your business is within reach.

We believe in sharing solutions that make a meaningful difference in an industry known for its challenges. Let’s maximize your profitability-together.

 to boost visibility, attract more customers, and promote in-store deals to increase foot traffic and sales.

 and see how our tools can fit your business.

 to explore the software solutions designed specifically for independent, chain, and enterprise-level c-stores.

Fuel sales don’t have to be a tough game of survival. With the right tools, they can become the foundation of your success.

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Blog

RVP Fuel Changes 2025: Impact on Gulf & Atlanta Retailers

Valentine’s Day Tips for Convenience Stores

Super Bowl Prep: Top Products C-Stores Must Stock

Tech-Driven Strategies to Boost C-Store Fuel Margins

Hot Dogs to Hydration: Key 2024 C-Store Consumer Trends

What Wawa’s Drive-Thru Closures Reveal

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